Abasunguli ababili baphendule ukuhlola okuhlulekile kwaba umkhiqizo odume kakhulu oguqule imboni yezokuthutha.
Ngenkathi u-Howard Fielding osemncane ebambe ngokucophelela okusungulwe nguyise okungavamile ezandleni zakhe, wayengazi ukuthi isinyathelo sakhe esilandelayo sizomenza umculi we-trendsetter. Esandleni uphethe upulasitiki ombozwe amagwebu agcwele umoya. Egijima ngeminwe yakhe phezu kwefilimu ehlekisayo, akakwazanga ukumelana nesilingo: waqala ukukhipha amabhamuza – njengoba nje umhlaba wonke ubuwenza kusukela lapho.
Ngakho-ke uFielding, owayeneminyaka engaba ngu-5 ngaleso sikhathi, waba ngumuntu wokuqala ukugoqa ibhamuza ukuze nje ajabule. Lokhu okusunguliwe kwashintsha imboni yezokuthutha, kwangenisa inkathi ye-e-commerce, futhi kwavikela izigidigidi zezimpahla ezithunyelwa emhlabeni wonke unyaka nonyaka.
“Ngikhumbula ngibuka lezi zinto futhi umuzwa wami wemvelo kwakuwukuzimpintsha,” kusho uFielding. "Ngathi ngingowokuqala ukuvula i-bubble wrap, kodwa nginesiqiniseko sokuthi lokho akulona iqiniso. Kungenzeka ukuthi abantu abadala enkampanini kababa bakwenza lokhu ukuze baqinisekise izinga. Kodwa mhlawumbe ngangiyingane yokuqala."
Wanezela ngokuhleka, "Kwakumnandi kakhulu ukuwaveza. Ngaleso sikhathi amagwebu ayemakhudlwana, ngakho ayebanga umsindo omkhulu."
Ubaba kaFielding, u-Alfred, wasungula ukugoqa kwebhamuza nozakwabo ebhizinisini, usokhemisi waseSwitzerland uMarc Chavannes. Ngo-1957, bazama ukwenza isithombe sangemuva esibhaliwe esizokhanga i-"Beat Generation" entsha. Basebenzisa izingcezu ezimbili zekhethini leshawa lepulasitiki ngesivalo sokushisa futhi baqale badumala ngomphumela: ifilimu enamabhamuza ngaphakathi.
Nokho, abasunguli abazange bakuphike ngokuphelele ukwehluleka kwabo. Bathola owokuqala kwamalungelo obunikazi amaningi ngezinqubo kanye nemishini yokufaka izinto zokwakha kanye ne-laminating, base beqala ukucabanga ngokusetshenziswa kwabo: ngaphezu kwama-400 empeleni. Enye yazo - ukufakwa kwe-greenhouse - yakhishwa ebhodini lokudweba, kodwa yagcina iphumelele njengephepha lodonga eliqoshiwe. Umkhiqizo uhlolwe ku-greenhouse futhi kwatholakala ukuthi awusebenzi.
Ukuze baqhubeke nokuthuthukisa umkhiqizo wabo ongajwayelekile, uhlobo lwe-Bubble Wrap, i-Fielding ne-Chavannes basungula i-Sealed Air Corp. ngo-1960. Kwaba unyaka olandelayo kuphela lapho banquma ukuwusebenzisa njengento yokupakisha futhi baphumelela. I-IBM yayisanda kwethula i-1401 (ecatshangelwa i-Model T embonini yamakhompiyutha) futhi yayidinga indlela yokuvikela imishini entekenteke ngesikhathi sokuthunyelwa. Njengoba besho, okunye kungumlando.
"Lena yimpendulo ye-IBM enkingeni," kusho u-Chad Stevens, iphini likamongameli we-innovation kanye nobunjiniyela beqembu lezinsizakalo zemikhiqizo ye-Sealed Air. "Bangathumela amakhompyutha emuva ephephile futhi ephilile. Lokhu kuvulele amabhizinisi amaningi ithuba lokuthi aqale ukusebenzisa i-bubble wrap."
Izinkampani zokupakisha ezincane zamukela ngokushesha ubuchwepheshe obusha. Kubo, ukugoqa amabhamuza kuyi-godsend. Esikhathini esedlule, indlela engcono kakhulu yokuvikela izinto ngesikhathi sokuthutha kwakuwukuzisonga ngombhalo wezindaba oshwabene. Kumapeketwane ngoba i-inki ephuma emaphephandabeni amadala ivamise ukuwukhuhla umkhiqizo kanye nabantu abasebenza ngawo. Futhi, ayinikezi ngempela isivikelo esingaka.
Njengoba ukugoqwa kwebhamuza kukhula ngokuthandwa, i-Seal Air yaqala ukuthuthuka. Umkhiqizo wawuhlukahluka ngokuma, ubukhulu, amandla nokuqina ukuze kwandiswe ububanzi bezinhlelo zokusebenza: amabhamuza amakhulu namancane, amashidi abanzi namafushane, amaroli amakhulu namafushane. Ngaleso sikhathi, abantu abaningi ngokwengeziwe bathola injabulo yokuvula lawo maphakethe agcwele umoya (ngisho noStevens uyavuma ukuthi “kuyinto eqeda ukucindezeleka”).
Nokho, inkampani kusamele yenze inzuzo. U-TJ Dermot Dunphy waba yi-CEO ngo-1971. Wasiza ekukhuliseni ukuthengiswa konyaka kwenkampani kusukela ku-$5 million ngonyaka wakhe wokuqala kuya ku-$3 billion ngesikhathi eshiya inkampani ngo-2000.
“UMarc Chavannes wayengumboni futhi u-Al Fielding wayengunjiniyela osezingeni lokuqala,” kusho uDunphy, 86, osasebenza nsuku zonke enkampanini yakhe ezimele yokutshala imali nabaphathi, iKildare Enterprises. Kodwa akekho kubo owayefuna ukuphatha inkampani. Babefuna nje ukusebenzela ekusunguleni kwabo.
Usomabhizinisi ngokuqeqeshwa, u-Dunphy usize i-Sealed Air ukuthi izinze ukusebenza kwayo futhi ihlukanise isisekelo somkhiqizo wayo. Waze wandisa imboni ye-swimming pool. Izembozo ze-Bubble wrap pool sezidume kakhulu eminyakeni yamuva nje. Isivalo sinamaphakethe omoya amakhulu asiza ukubamba imisebe yelanga nokugcina ukushisa, ukuze amanzi echibi ahlala efudumele ngaphandle kokuphuma kwamabhamuza. Inkampani yagcina iwudayisile ulayini.
Unkosikazi kaHoward Fielding, uBarbara Hampton, uchwepheshe wolwazi lwelungelo lobunikazi, washesha ukuveza ukuthi amalungelo obunikazi avumela kanjani uyisezala kanye nomlingani wakhe ukuthi benze abakwenzayo. Sekukonke, bathole amalungelo obunikazi ayisithupha ekugoqweni kwe-bubble, iningi lawo elihlobene nenqubo yokufaka i-embossing ne-laminating plastic, kanye nemishini edingekayo. Eqinisweni, uMarc Chavannes ngaphambilini wayethole amalungelo obunikazi amabili amafilimu e-thermoplastic, kodwa cishe wayengenawo amabhamuza aphumayo engqondweni ngaleso sikhathi. “Amalungelo obunikazi anikeza ithuba lokuthi abantu abanobuhlakani baklonyeliswe ngemibono yabo,” kusho u-Hampton.
Namuhla, i-Sealed Air iyinkampani ye-Fortune 500 enokuthengiswa kuka-2017 kwezigidigidi ezingu-4.5 zamaRandi, abasebenzi abangu-15,000 kanye nokusebenzela amakhasimende emazweni angu-122. Ekuqaleni esekelwe eNew Jersey, inkampani yathuthela indlunkulu yayo yomhlaba wonke eNyakatho Carolina ngo-2016. Le nkampani yenza futhi ithengise imikhiqizo ehlukahlukene, kuhlanganise ne-Cryovac, ipulasitiki encane esetshenziselwa ukupakisha ukudla neminye imikhiqizo. I-Sealed Air inikezela ngisho nokupakishwa kwebhamuza elingenamoya ukuze kuthunyelwe amakhasimende angabizi kakhulu.
"Kuyinguqulo ye-inflatable," kusho uStevens. “Esikhundleni samaroli amakhulu omoya, sithengisa ifilimu esongwe ngokuqinile enomshini owengeza umoya lapho kudingeka. Isebenza kangcono kakhulu.”
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Isikhathi sokuthumela: Oct-05-2024